Marketing Research Project

For my senior marketing research project, I partnered with local small businesses to design and conduct a full research study aimed at uncovering customer insights and opportunities for growth. The project included building research instruments (interviews, surveys, and focus groups), analyzing both primary and secondary data, and delivering actionable recommendations tailored to each business’s unique market position. Beyond the technical skills, this project emphasized collaboration, credibility, and applying research to real-world business challenges—giving me experience not only in data collection and analysis, but also in turning findings into clear, strategic guidance that can drive business decisions. Full Project Coming Soon...