MBA Marketing Campeign

As part of my work with Biola University’s Crowell School of Business, I led the marketing strategy for the launch of the Adaptive MBA program. This project involved creating positioning and messaging that highlighted the program’s flexibility, forward-thinking curriculum, and career impact. I developed creative assets—including social media campaigns, video content, and focus group testing—to capture attention and communicate value to prospective students. With no paid ad budget, the strategy emphasized organic and earned media, leveraging storytelling, community engagement, and digital content to build awareness and drive interest.